Jeni's Annual Ice Cream for Breakfast Day Celebration

Join us at your neighborhood scoop shop on Saturday, Feb. 3 from 9 a.m. to noon local to your time zone as we celebrate our favorite day of the year: Ice Cream for Breakfast Day. We consider this day a blank check to enjoy all that’s upside-down and backward — including eating a big bowl (or cone) of ice cream first thing in the morning. This year’s Ice Cream for Breakfast Day is gearing up to be one of our best yet, with a new flavor, L’affogato special, a morning-only special ice cream cone, LTO merch, and more.