OK Go/Rollergirl/DJs Adam and Ed

The guys in the indie rock troupe OK Go found ways to express their creativity even before they turned to the wildly original music videos for which they’re now known. When they were just another indie rock band, singer-guitarist Damian Kulash, bassist Tim Nordwind, drummer Dan Konopka and guitarist-keyboardist Andy Ross hand-crafted their own rock posters to make them stand out in the crowd. They then applied that creativity to their music videos. It helps to have good songs too and tracks such as "Here It Goes Again" and "The Writing's on the Wall," a track from their forthcoming EP, have become hits because they have such good hooks. (Niesel) just wrapped work on a new studio album, Hungry Ghosts, slated to come out next month.