Dr. Robert Cialdini

Regarded as an authority on influence and persuasion, master mind manipulator Dr. Cialdini will explain how to "create the ideal conditions for exercising influence before you ever make a request." The Harvard Business Review describes this guy's books as "breakthrough ideas for today's business agenda." HIs books are on Fortune Magazine's 75 Smartest Business Books List. He speaks today at 8:30 a.m. as the inaugural event for the Bernie Moreno Center Sales Excellence. Tickets are $25. (Niesel)